My work in advertising, graphic design, art and photography is showcased here. That doesn’t mean that every aspect of creative process is discussed.
I have given my opinion on whatever I have chosen from a random selection that may need creative scrutiny.
MORE THAN WORDS
A PICTURE IS WORTH A THOUSAND WORDS!
The more you think about it, nothing beats food as the most captivating of all worldly things. You have already come to like it for its mesmerizing power. But then, it is a different story altogether when food gets in the pages of magazines or in commercials. It takes a lot more to make food look equally mesmerizing on a printed page or on a digital screen for it to captivate you like the real thing. That’s where the artistry of staging, lighting, composition and common sense come into play. The resulting picture can either make or break a product.
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